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インターネットを活用した病院広報戦略の調査 ―社会医療法人の情報発信の実態について―
https://doi.org/10.60172/00000346
https://doi.org/10.60172/000003468db10f88-e8f2-4e56-b3a6-0888565ee0a8
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
hsm13_001.pdf (716.5 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2023-03-11 | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | インターネットを活用した病院広報戦略の調査 ―社会医療法人の情報発信の実態について― | |||||||||||||
| 言語 | ja | |||||||||||||
| 言語 | ||||||||||||||
| 言語 | jpn | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | 病院広報 | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Web サイト | |||||||||||||
| キーワード | ||||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | SNS | |||||||||||||
| 資源タイプ | ||||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||||
| ID登録 | ||||||||||||||
| ID登録 | 10.60172/00000346 | |||||||||||||
| ID登録タイプ | JaLC | |||||||||||||
| 著者 |
東谷, 真美
× 東谷, 真美
× 丁井, 雅美
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| 著者（英） | ||||||||||||||
| 姓名 | Higashitani, Mami | |||||||||||||
| 言語 | en | |||||||||||||
| 著者（英） | ||||||||||||||
| 姓名 | Choui, Masami | |||||||||||||
| 言語 | en | |||||||||||||
| 抄録 | ||||||||||||||
| 内容記述タイプ | Abstract | |||||||||||||
| 内容記述 | To improve the recent worsening of hospital finances, it is essential to increase the number of patients who visit for onsultation. Hospital publicity activities which utilize the Internet have rapidly increased in recent years and can be regarded as an effective means of realizing two-way communication, rather than one-way information transmission, leading to an increase in the number of patients and improvement in business. A survey on the status of online publicity of social medical corporations and hospitals revealed that most of them have established websites that provide information, and about half of the facilities also support searching for information from smartphones. Approximately 30% of websites utilize social networking services (SNS), of which Facebook has the highest usage rate. In addition, a favorable impression was found in proportion to the number of updates. It is necessary for hospitals to adopt a flexible public relations strategy that adapts to the times and the environment, and the utmost care must be taken in its implementation. Although the utilization of SNS is an effective means of promoting hospitals, it is necessary to examine how to use SNS according to the characteristics of patients and local residents. | |||||||||||||
| 言語 | en | |||||||||||||
| 書誌情報 |
広島国際大学医療経営学論叢 en : The Bulletin of Department of Health Services Management, Hiroshima International University 号 13, p. 1-14, 発行日 2020-04-01 |
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| 出版者 | ||||||||||||||
| 出版者 | 広島国際大学医療経営学部医療経営学科 | |||||||||||||
| ISSN | ||||||||||||||
| 収録物識別子タイプ | PISSN | |||||||||||||
| 収録物識別子 | 1882-9694 | |||||||||||||
| 著者版フラグ | ||||||||||||||
| 出版タイプ | VoR | |||||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||||||
